The Theory of Conspicuous Consumers by Thorstein Veblen
Consumption, is an essential component in human survival, as much as it is also a trap in a capitalist economy nowadays. This is because we no longer consume to survive, we need luxury a vanity to show off what we have and who we are, as an identity. I've been pondering and observing how and why people spend their money on certain goods and services. I've always wondered why my peers in school had an identical taste of clothing, reading, music, and fun. I was only a small kid who was unable to understand why all these. And I let my curiosity go until the time I started to think again when I became a college student. What makes many people buy certain goods and services? Of course, I got my explanations. It is easy to realize the effects of social media, advertisements, celebrities/models, movies. These examples are evidently affecting peoples' preferences somehow. Simply the structure was about how people are exposed to this stimulative advertisements and how they respo